Kelly Slater will launch his own surfboard company. The 11-time world surfing champion has named it Slater Designs. The world of surfing saw his new logo for the first time in Round 1 of the 2015 Billabong Pipeline Masters. Slater rode a 5’10” Banana model shaped by Greg Webber, which featured the new Slater Designs sticker. The Floridian will launch his brand new surfboard company in the Surf Expo 2016, in Orlando, but Slater’s planks will only hit the mass market by April.